Karla Goodman

Karla Goodman

Get to Know Me

With more than twenty-five years of real estate experience, Karla has built her career around something simple: taking great care of people. As a Luxury Real Estate Advisor with ONE Sotheby’s International Realty, she combines extensive local knowledge and experience with a warm, straightforward approach that helps her clients feel comfortable and confident from their first conversation through closing day.

A longtime Palm Coast resident and homeowner in the Hammock Beach Resort community, Karla doesn’t just sell the coastal lifestyle—she lives it. She knows many of the area’s most desirable communities firsthand, including Hammock Beach, Ocean Hammock, Hammock Dunes, Cinnamon Beach, Yacht Harbor Village, Grand Haven, and the surrounding Palm Coast area. Her knowledge goes well beyond individual properties. From club memberships and community amenities to oceanfront, Intracoastal, and golf course living, Karla helps her clients understand what makes each community unique and, most importantly, what it is actually like to live there.

For Karla, real estate has always been about relationships rather than transactions. Many clients become friends, and much of her business has grown through referrals and repeat clients. She believes people appreciate knowing they can count on her for an honest opinion, timely communication, and straightforward advice—even when that advice may not be exactly what they expected to hear. Her priority is helping clients make decisions that are right for them, not simply getting to the closing table.

Before beginning her real estate career, Karla spent seven years in hospitality management and later worked in the corporate world, coordinating meetings, weddings, and large-scale events. Those experiences taught her how to listen, anticipate needs, manage countless details, and remain calm when things don’t go exactly according to plan. Today, those same skills help her navigate even the most complicated real estate transactions while making the process feel as smooth and manageable as possible for her clients.

Karla grew up in a large family in a small farming community in Iowa, and her Midwestern roots remain an important part of who she is. Hard work, treating people well, doing what you say you’re going to do, and being willing to roll up your sleeves when something needs to get done are values she brings to every client relationship.

Having relocated several times herself, Karla also understands that buying or selling a home is rarely just about real estate. It may represent retirement, a relocation, a growing family, a lifestyle change, or the beginning of an entirely new chapter. She takes the time to listen and understand what matters most to her clients before helping them determine the best path forward.

Palm Coast is home for Karla and her family. She is the proud mother of three sons, two of whom served in the United States Marine Corps, and family remains one of the most important parts of her life. That same sense of loyalty and commitment is reflected in the relationships she develops with the people she represents.

As part of ONE Sotheby’s International Realty, Karla is able to pair her personal, hands-on approach with the exceptional marketing, global reach, and distinguished reputation of the Sotheby’s International Realty brand. For her clients, that means sophisticated marketing and worldwide exposure supported by something equally important—a trusted local advisor who is accessible, involved, and personally invested in their success.

Karla believes luxury isn’t defined solely by a price point or a beautiful property. It is also defined by the level of service and care a client receives. Whether someone is selling a waterfront estate, purchasing an oceanfront condominium, relocating to Palm Coast, or simply considering what their next move might be, Karla wants them to feel that they have someone knowledgeable, approachable, and genuinely looking out for their best interests.

For Karla, the greatest compliment isn’t simply a successful closing. It’s when a client calls her again—or trusts her enough to recommend her to someone they care about.

WHAT MY CLIENTS SAY

Previous to my experience with Karla, my brother purchased his home through Karla Goodman and had a wonderful recommendation for my husband and me to use her service. Karla, from the get-go, made herself available whenever we needed to contact her or she would quickly return our calls regardless of her time. Prior to my retirement, I was involved in financial sales and her attention to her clients was im...

— Buyer

WHAT MY CLIENTS SAY

My husband and I were unfamiliar with the area and, after interviewing us to find out what we were looking for, Karla found us the perfect house. The negotiations with the seller were a bit complicated (a bidding war) but she advised and represented us so well that we ended up with the house at a price that was within our budget. Karla is always professional and has kept in contact with us even though ou...

— Buyer

WHAT MY CLIENTS SAY

Karla is excellent. We had a great experience with her and would definitely work with Karla again. She is excellent. We had a great experience with her and would definitely work with her again. She is the agent that anybody would want to have. She showed us properties and then, when we found what we wanted, helped us to negotiate the price. She worked with us each step of the way. She is the agent that a...

— Buyer

WHAT MY CLIENTS SAY

Karla Goodman is one of those rare individuals in any profession who demonstrates great competence in every aspect of her arena. Successful real estate agents must respond to the needs of each individual client. To do so, one must recognize that each client`s situation is unique and be able to address those concerns. That takes perseverance, market knowledge, experience, intuition, communication skills, ...

— William M.

WHAT MY CLIENTS SAY

What we find most satisfying working with Karla is her professionalism and pure honesty. She listens to your likes and dislikes and does her best to find the perfect match. We’ve worked with her for the purchase of two properties and she always goes above and beyond to make each transaction smooth and pleasant.

— Leanora L.

WHAT MY CLIENTS SAY

Karla was a pleasure to work with on both purchasing as well as selling a property in Palm Coast. Her local knowledge and expertise in helping to negotiate the best outcome was phenomenal.

— Terrie B.

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My goal is to not only meet but exceed expectations, ensuring that each real estate journey is as rewarding and stress-free as possible. I am dedicated to providing top-notch service that goes above and beyond. Get in touch today to experience a seamless and fulfilling real estate journey.